September News: Trends


The Academy of Ukrainian Press (AUP) conducted prime-time news research (19:00-23:00) into seven Ukrainian TV channels: ‘Inter’, ‘1+1’, ‘Ukraiina’, ‘STB’, ‘ICTV’, ‘UA:The First’ and ‘Channel 5’ based on a content analysis method with participation of scientists from the Institute of Sociology in the National Academy of Science of Ukraine.

Professional standards:

According to AUP, the reliability of information reported by Ukrainian TV channels was guaranteed by a high proportion of reports (54%) originating from reporters at the actual news scene and 48% of references made by journalists citing official sources; An indirect sign of unreliability is the share of Facebook and Twitter messages that cannot be verified (12%, increased from 4% in the previous year).

Separating facts from commentary: evaluative commentary on behalf of channels and journalists (TV anchors, correspondents) are identified in 26% of all messages (according to AUP’s monitoring in May, 2017 – 37%); The most percentage was 32-36% (TV channel “Ukraiina”, 1 + 1), and the least was 8-17% (UA: The First Channel and Channel 5).

Balance: 15% of messages contained several points of view on events (in AUP’s monitoring of May, 2017 it was 17%, in February, 2017 – 15%); in posts with a link to Facebook and Twitter two points of view are expressed almost twice as often

Pre-paid materials:

The political bias of channels was present due to the political preferences of their owners and editorial strategy. While covering Ukrainian politics in the news of September, 2017, the imbalance of attention and direct speech in favor of the ruling coalition and the executive power decreased to some degree if compared to the same data received in the period of May and February, 2017. The phenomenon of “common” guests is investigated, when people were regularly invited to speak on air (basically at Ukraiina and Inter TV Channels).

Topics and messages:

The most frequenttopics featured by Ukrainian TV channels were socially important and concerned: internal state policy and government activities, crime (ranked second for the first time), and war in the East.According to AUP, all three monitorings of 2017 show that the share of stories on countering corruption is falling down comparing to the previous year. The situation on territories uncontrolled by Ukrainian government is completely uncovered.

Professional standards:


Total share of reportages originating from reporters at the news scene makes 54% out of all news about Ukraine, however, the percentage is ranging from 75% and 67% at the TV channels 1+1 and Ukraiina respectively to 30% at Channel 5. Another reliability indicator is the link to official sources that makes 48% (from 54% in the news of Inter and ICTV to 36% at 1+1).

The share Facebook and Twitter messages that can not be verified (12% of news) as well as those containing a link to “undefined source” (2%) or where sources are not given at all (3%) is considered as doubtful or potentially unreliable. Total share of such doubtful messages is 17% (in May, 2017 it was 15%). The most of them are featured at UA: The First (20%), STB (18%), Inter (15%). Thus, every 6th message in the news of September can contain non-verified or unreliable information (in the monitoring of February 2017 – every 5th message was so). 

Separating facts from commentary

Evaluationcommentaryonbehalfofchannelsandjournalistsaretypicalto 1/4 - 2/3 ofallnewsaboutUkrainethatwasfixedbyAUPinthelastyears: 26% – in September, 2015; 29% – in June, 2016; 23% – in February, 2017; 37% – in May, 2017; 26% – in May, 2017. Maximal percentage was 32-36% at the TV channels Ukraiina and 1+1, and the minimal was 8-17% at the TV channels UA: The First and Channel 5.


According to AUP, severalalternativeopinionsonmaineventofthemessagewerecoveredgenerallyin 15% ofnews. However, this percentage concerns only expressions on air or citing but not journalist’s speech. InthepreviousAUP’s monitoring of 2017 this percentage was following: 17% in May; and 15% in February.TV channels are ranging according to this indicator from 20% at STB and 1+1 to 10% at UA: The First. While featuring the scandal or ambiguous events, the share of messages with several opinions is considerably increasing (up to 60-100%). Forexample, protests against constructing new buildings in Odesa – 100%; trial on shooting in Kniazhychi – 75%; trial on treason of V. Yanukovych – 67%. In case if an event is covered as the main topic, the opinion balance in going down in favor of one opinion (88% vs. 12%).

Messages with the links to Facebook and Twіtter are more frequently used for presentation of opinions in news. In this case the indicator of “two or more opinions” is increasing twice (percentage of such messages in news: 28% in September, 2017; and 31% in May, 2017).

Pre-paid materials:

Political parties and movements

Ukrainian TV news coverage reflects a misbalance of attention and direct speech in favor of the governing authorities and the Verkhovna Rada’s majority coalition. However, it is less in September than in May and February.

In the first week of May, the attention to government political configuration elementsfrom Ukrainian TV news was the following: the ruling coalition, 49%; the democratic opposition, 15%; the opposition, 7%; and other political parties and movements, 29%. The opposition received most attention at ICTV (14%) and Channel 5(9%).

The direct speech indicating real access of political parties to live air is decided alike: the ruling coalition, 48%, democratic opposition, 9%; opposition, 13%; and other political parties and movements, 30%.The share of direct speech provided previously for the ruling coalition decreased, and the other political parties and movements received it much more than earlier. The share of direct speech provided for the opposition increased from 5% in February, 2017 to 13% in May and September, 2017.

Political actors

Ukrainian TV channels are significantly different according to political preferences of their owners and editorial strategies. In September, the most attention was given to Petro Poroshenko's Bloc, 33% (in May, 2017this percentage was 32%; in February, 2017 – 24%), the People's Front, 14%, representatives of central governmentauthorities, 12% (in May, 2017 it was 11%; in February, 2017 – 22%).

The most share of direct speech at Ukrainian TV channels was devoted to representatives of Petro Poroshenko’s Bloc, 21% (in May, 2017, they received27%; in February, 2017 it was 22%); the representatives of central government authorities which received 22%; and the Opposition Blocthat reached 12%. Representatives of Petro Poroshenko’s Bloc had the most direct speech at TV channel Inter (29%); 27% went to the Opposition Bloc and 9% to the Radical Party of O. Liashko at TV channel Ukraiina; Channel 5 gave 5% of direct speech to Batkivshchyna party.

The phenomenon of “common” guests is investigated in prime-time news, when people are regularly invited to speak on air: O. Liashko at TV channel Ukraiina (4 days per week); Y. Boiko and S. Kaplin at Inter (5 and 4 days respectively per week); O. Honcharenko at TV channel 1+1, and M. Burbak at Channel 5 (3 days per week). Direct speech of Y. Tymoshenko in September. 2017 made 77 seconds (in May it was absent, in February, 2017 it was 80 seconds). Thus, segmentation of news programs by access of political actors to live broadcast air confirm stable political preferences of TV channels for the last years.

TV news topics

In news of September, 2017, three most frequent topics are covered: internal state policy and activity of state authorities (43% of all messages about Ukraine including 16 % as the lead story, and 27% as the secondary story). Crime became second most important topic for the first time and received 24% of news messages, 14% as the lead story, and 10 % as the secondary one in September, 2017. The war in the East of Ukraine is ranked the third significant topic as the TV channels devoted to it 23% of messages in September, 2017; 10% as the lead story, and 12% as the secondary one in September, 2017.

The topics of social sphere (23%) and international policy (21%) still stay relevant on TV. Activity of governmental authorities is a dominant topic on TV and is featured as the lead story by TV channel Ukraiina (21%), and by Inter, 1+1, ICTV as the secondary story (31% of messages at each channel). The topic of crime is featured as the lead story by Inter (21%), and by UA: The First as the secondary story (18%). The topic of war in the East is featured as the lead story by Channel 5, and as the secondary story by STB (20%). The attention to corruption issues decreased from 12% in June, 2016 to 5% in May and September, 2017. This topic is mostly covered by Inter as the lead story (11%) and as the secondary story (10%).

Conflicting and negative tone is prevailing in most of the topics, and only the topics of sport, culture and entertainment, as well as reforms in Ukraine contain mostly positive expressions. In general, conflicting manner of discussing the events decreased from 52% in February, 2017 to 45% in May, 2017 and to 44% in September, 2017. Conflicting and negative tone in news coverage is mostly typical to Inter, 55% (in May, 2017 it was 60%), and less typical to UA: The First, 37% (in May, 2017 it was 38%).

War in the East

Regarding conflict in Ukraine, 1/3 of or 42% news concerns the events happening in Kyiv, and 1/4 of news or 23% relates to the Eastern regions of Ukraine. According to AUP’s monitoring in May, 2017 this percentage was 37% and 26% respectively. Events happening in the Crimea are covered in 1% of TV news (5% was in May, 2017, and 2% was in February, 2017), and those happening on the uncontrolled territories of Donbas are covered in 2% (the same percentage was in May, 2017; and 7% went to this topic in February, 2017).

The attention to Ukraine’s armed forces was prevailing and received 13% of television broadcast news (in May, 2017 this percentage was 11%). 8% of television news coverage addressed the governance organizations (in May, 2017 this percentage was 14%). Russia and its government received 11% when in May, 2017 it was 14%. Also 4% of attention went to the military formations DPR (“Donetsk People’s Republic”) and LPR (“Luhansk People’s Republic”).

In September, 2017, it was reported about refugees and displaced people less than in May and February, 2017 (0,5% vs. 2% and 1% respectively). The share of news about civil people and those suffered from the conflict in the East is falling down from 9% in February, 2017 to 5% in May, 2017, and to 2% in September, 2017. The Normandy Format was not mentioned, however, the perspectives of UN peacekeepers’ presence in Donbas were discussed.

Positive television news coverage of Ukrainian nongovernmental organizations and volunteers comprised 67% of airtime when in May, 2017 it was 40% and in February, 2017 – 43%. However, the share of attention to them decreased from 3% in February, 2017 to 1% in September, 2017. Civilians in Ukraine’s East are usually featured objectively. The so-called Donetsk and Luhansk People’s Republics, the Russian government and Russia’s armed forces are largely covered negatively by Ukraine’s television news media.

Conflict participants on Ukraine’s side were mostly labeled as “military”(in 8% of messages) and “patriots” (in 4% of messages). The other side was labeled negatively as “terrorists” and “militants” (in 8% of messages) and as “enemy” (in 6% of messages). In 2017, Russia and its leaders become dominant international context of discussing the events for Ukrainian TV channels.

Новини вересня: тенденції / Вересень 2017
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All the detailed information regarding this research can be found at AUP website

This research was conducted due to the support of the American people given by the U.S. Agency for International Development (USAID) and Internews Network. The contents expressed in the materials are the responsibility of the Academy of Ukrainian Press and do not necessarily reflect the views of USAID, U.S. Government and Internews Network.