#7 DIGITAL IMMORTALITY TEST: you are always updated and never forgotten

Imagine what your epitaph says: “It only took two hours for artificial intelligence to recreate me to 85 percent. Is it still me?” If this scenario seems utopian or scary […]
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#6 What Are LLMs Really Created For? Hint: It’s Not Creativity

Plastics rarely make headlines. However, an article about black plastic, published in October 2024 in the peer-reviewed journal Chemosphere, caused a wave of panic. It claimed that your kitchen spatulas […]
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#5 Why are language models afraid to say “I don't know”?

In the world of artificial intelligence, where machine learning and language models are becoming more and more common, questions arise that make us think about the limits of our technological […]
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#4 New Order: Content That Speaks to the Audience

For the first time, the capabilities of large-scale language models (LLMs) make it possible to create content that feels customized - not just translated, but intuitively adapted to the needs […]
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#3 How LLM Models are Transforming Translation

This is the third blog where we discuss the possibilities of language models (LLMs), and this time we are looking at translation and contextual understanding with their help. You can […]
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#2 Artificial intelligence can make things up - and that's the problem

Content: Why LLMs are prone to mistakes How to use LLMs carefully Why it is important to always check Nowadays, large language models (LLMs), the basis of popular AI technologies, […]
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#1 LLM in journalism or why disappointment is worth progress

Content: LLM in marketing and reality Improving the quality of texts thanks to the LLM New challenges for professional journalists Transformation as a positive result of technology LLM in marketing […]
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AUP Experts Represent Ukraine on the International Stage

Experts from the Academy of Ukrainian Press (AUP) continue to represent Ukraine as an important partner in the international arena, having successfully participated in the «Estonian Media Literacy Experience» training […]
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Journalism in Wartime: How Ukrainian Media Stand Their Ground – Valeriy IVANOV

"War forces journalists to ask tough questions: how to maintain independence while not harming the state?" wrote Professor Valeriy IVANOV, Doctor of Philology and President of the Academy of Ukrainian […]
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